Feed your head!

It's all about the brain. It always is. 
I help people to get better results in their personal lives and careers.

I work with


Who want to increase sales and the quality of team-building as well as organizations who want to make sure of the well-being of their employees


Who want to develop the socials skills to lead without authority coach their staff, motivate diverse teams and keep their sanity


Who are motivated to retrain their brain and increase their emotional intelligence to live a limitless life full of success and happiness.

Aurorasa reaches into your emotions and behaviors and shows you how to change them in concrete ways that improve and benefit your outlook, your internal emotional well-being, and your life.
If you're looking for help in these matters, you could not do better than to engage Aurorasa Sima. Try her, you'll like her.

Mike Bosworth

Author | Speaker | Sales Philosopher | Story Seeker
If you believe that you need to connect with people before you convince them, I can't think of anyone better than Aurorasa Sima to help you with that. 

Dr. Mark Goulston

Marshall Goldsmith MG100 Coach, speaker, best selling author, podcast and Twitter Spaces host, former UCLA professor and FBI hostage negotiation trainer
... what I've learned through my consultations with Aurorasa Sima have proven to be a remarkable exception to that rule. For I've found in those interactions significant insights into managing interpersonal relationships, as well as a seriously useful grounding in solid reality. For these reasons, Aurorasa is the only EI coach whom I've ever felt comfortable in recommending.

Phil Friedman

Managing Director


How to influence without authority

Susan is the head of development of a medium-sized IT company. She is very well respected by her colleagues and the CEO. Not only do they ask her for advice regarding all questions about IT development, they also seek her advice regarding countless other questions. The marketing department listens to Susan when they're evaluating new […]

Are you a horrible conversation partner?

Do you know wonderful people who just have one mistake? They are not fun to speak with. They might mean well but sound like downers, self-centered, uninterested, negative or even annoying. Maybe you will find that one or more behaviors apply to you? In that case, don't fret, you will find a remedy at the end of […]

Ode to an underrated trait: Self-Will

On self-will, stubbornness and being opinionated Self-will and being opinionated are brothers in a way. Recently, I saw a post by a thought leader I respect very much. It spoke against being opinionated and implied that opinionated people might be inflexible and closed-minded. Unable to listen. Unwilling to change. It was the first time I […]

Why Empathy without Emotional Intelligence is Dangerous

Soft skills are the new black. We read about their importance to our careers every day. Especially Empathy. Empathy can make you a better leader and a happier person. While empathy is undoubtedly an important skill, it can be tricky when it's an isolated skill of a person with an otherwise low EQ. Keep two […]

Storytelling for Nonprofit and Fundraiser

Challenges for Charitable Organizations The nonprofit sector is meanwhile employing 10% of Americans. That is monumental news. But the charitable giving market is also becoming more difficult and competitive. Besides traditional competitors, corporations with their huge marketing budgets are entering the market. The lines between nonprofit and for-profit (for instance, Amazon Smile) are blurred. The […]

Empathy and Business Storytelling

“ I know you think you understand what you thought I said but I'm not sure you realize that what you heard is not what I meant” Alan Greenspan From empathy to influence You're sitting in the meeting room with a potential client. The meeting is going great. You take the last chocolate cookie from the […]

Emotional Intelligence: Understanding Emotions

Understanding emotions and everything related to emotion is often confused for "overly emotional" or even weakness. I invite you to learn why knowledge of emotions is a powerful success- and happiness skill. Understanding Emotions People with a high EQ can understand their emotions, the sources of their emotions (and those of others) and they are […]

The cost of bad hire in sales

How you can protect your investment Jim is a Senior Account Manager in the Finance Industry. He sells IT Outsourcing. Only the big fishes. Jim still remembers the day when he occupied his first BMW. The particular smell of a new car. Every car brand has a distinctive smell and the smell of this BMW ... Oh, Jim was digging it. He was a guy with confident expectations. Each forecast looked promising and rosy. Only A-prospects. Massive deals. Life is great. As the months […]

6 Signs You Have A Low EQ

When artificial intelligence and automation are on the rise, social competence is more important than ever. Cognitive flexibility and a high EQ are competitive advantages – not only for managers and sales people. Emotional intelligence is the set of skills and character traits that most successful people have in common. I'm sure you know of […]

Guided Breath Meditation for Stress Management

  5 Minute Stress-Management Meditation The paradox about stress and stress-management is: The more you feel under pressure the less likely that you feel like taking out an hour of your day for self-care (even though you know you should). Not only are we endangering our mental and physical health and put ourselves at the […]

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