Feed your head!

It's all about the brain. It always is. 
I help people to get better results in their personal lives and careers.

I work with


Who want to increase sales and the quality of team-building as well as organizations who want to make sure of the well-being of their employees


Who want to develop the socials skills to lead without authority coach their staff, motivate diverse teams and keep their sanity


Who are motivated to retrain their brain and increase their emotional intelligence to live a limitless life full of success and happiness.

Aurorasa reaches into your emotions and behaviors and shows you how to change them in concrete ways that improve and benefit your outlook, your internal emotional well-being, and your life.
If you're looking for help in these matters, you could not do better than to engage Aurorasa Sima. Try her, you'll like her.

Mike Bosworth

Author | Speaker | Sales Philosopher | Story Seeker
If you believe that you need to connect with people before you convince them, I can't think of anyone better than Aurorasa Sima to help you with that. 

Dr. Mark Goulston

Marshall Goldsmith MG100 Coach, speaker, best selling author, podcast and Twitter Spaces host, former UCLA professor and FBI hostage negotiation trainer
... what I've learned through my consultations with Aurorasa Sima have proven to be a remarkable exception to that rule. For I've found in those interactions significant insights into managing interpersonal relationships, as well as a seriously useful grounding in solid reality. For these reasons, Aurorasa is the only EI coach whom I've ever felt comfortable in recommending.

Phil Friedman

Managing Director


LOVE – FIX – EXIT A Leadership lesson from IKEA
Ancient wisdom for modern leaders – The Curse of Experience
Emotions in the Workplace – Do you let your emotions run your meetings?

Managing your emotions for better meetings When all parties leave the meeting room or negotiation table feeling as winners, you did a good job. Managing your emotions in the workplace, in meetings, and negotiations is an important prerequisite for successful meetings. If you can control your emotions, it will be easier for you to lead the […]

10 Essential Rules For Ineffective Meetings
Did the executive coaching industry fail?

The dose makes the poison Terms like authenticity, emotional intelligence, mindfulness, and empathy are trending. We want to optimize the way we communicate; we wish to be mindful; we intend to grow and become more efficient and productive. Companies spend billions of dollars each year on sales- and management training. Often, executive coaching focuses on […]

5 Problems of Salespeople with a low EQ
How to deal with toxic people in your life

After a long day, I went to LinkedIn to look at my notifications. I read a few comments and replied to them. After a few minutes, I noticed I felt exhausted. From what? Responding to a few comments? I removed myself from the conversation. Then I realized that I have not shared tips on how to […]

Are you motivated by fear or love?

Are you healthy? Do you live a fulfilled life? Are your relationships healthy and respectful? And how about your job? Are you doing it out of love or out of fear? Have you ever thought about it? In life, we make decisions all the time. Often we find it difficult and our head is spinning: […]

For immediate release: Project Empathy Social Skills Training

Aurorasa Coaching launches Project Empathy Social Skills Training, the first holistic digital empathy training with Dr. Mark Goulston. Aurorasa Coaching is launching Project Empathy Social Skills Training, an empathy training based on the Humm-Wadsworth personality model, a flexible framework for understanding people's temperaments. The training is targeting the growing demand for emotional intelligence training from […]

Why manipulation is better than its reputation

We want to be in control and make free, independent decisions - guided by rationality and with a clear mind. It's not surprising that manipulation has a bad reputation. It calls on emotions and clouds the senses.  But sometimes manipulation can seduce us to a better life. I recently came across a Pinterest account that […]

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