Feed your head!

It's all about the brain. It always is. 
I help people to get better results in their personal lives and careers.

I work with


Who want to increase sales and the quality of team-building as well as organizations who want to make sure of the well-being of their employees


Who want to develop the socials skills to lead without authority coach their staff, motivate diverse teams and keep their sanity


Who are motivated to retrain their brain and increase their emotional intelligence to live a limitless life full of success and happiness.

Aurorasa reaches into your emotions and behaviors and shows you how to change them in concrete ways that improve and benefit your outlook, your internal emotional well-being, and your life.
If you're looking for help in these matters, you could not do better than to engage Aurorasa Sima. Try her, you'll like her.

Mike Bosworth

Author | Speaker | Sales Philosopher | Story Seeker
If you believe that you need to connect with people before you convince them, I can't think of anyone better than Aurorasa Sima to help you with that. 

Dr. Mark Goulston

Marshall Goldsmith MG100 Coach, speaker, best selling author, podcast and Twitter Spaces host, former UCLA professor and FBI hostage negotiation trainer
... what I've learned through my consultations with Aurorasa Sima have proven to be a remarkable exception to that rule. For I've found in those interactions significant insights into managing interpersonal relationships, as well as a seriously useful grounding in solid reality. For these reasons, Aurorasa is the only EI coach whom I've ever felt comfortable in recommending.

Phil Friedman

Managing Director


Please noteThe right way of thinking

Please note: Check www.real-life-murder-mystery.com I'm fighting for my life, with other Marshall Goldsmith coaches - and Marshall himself. My point will be that there's a limit to when "not thinking things through" becomes a crime, and there's a need to become better at thinking again, as human race This article is in draft status. That […]

Hooray to judging others!

Why you need to be judgemental Many influential speakers, coaches, and teachers tell us we should stop judging other people. Is that realistic? Judging is our basic instinct Our natural fear of being judged is nearly as strong as our instinct to judge others. Making a judgement or establishing expectations we have in others doesn’t […]

Are you in love with failure?

“If you want to improve, be content to be thought foolish and stupid.”  — Epictetus What do you hear when you read this quote? Popular media outlets suggest failing is the best learning lesson. Some folks sound delighted when they share about things that didn’t work out. One might feel ashamed to admit a super win […]

Ancient wisdom for modern leadership – Amor Fati

We're always on the hunt for new knowledge. If we attend a seminar and the speaker shares content we heard before, we're bored. We might even get angry. "Tell me something new!"

Why trust is the best illusion of control

The illusion of control is an irrational thought because we never really have control.
"Radical acceptance rests on letting go of the illusion of control and a willingness to notice and accept things as they are right now, without judging." ~ Marsha M. Linehan

How to beat Zoom fatigue

I recently read an article in The New York Times about meeting fatigue: The feeling of exhaustion and tiredness after virtual meetings. Video conferencing is strenuous for our brain. There’re several reasons for that.

My favorite reason is the one Jeremy Bailenson (University of Stanford) mentioned in one of his articles: “When someone is close to you and stares at you, from an evolutionary standpoint it means: You’ll fight or mate.”

Solving conflicts through nonviolent communication

How to get your point through peacefully During a confrontation or a discourse, communicating kindly but assertively can be a challenge. It’s as much about how we say something as it is about what we say. A simple method can help you speak peace in a world of crisis and conflicts, non-violent communication. Deceased psychologist, […]

Inner Conflicts – Are you your own worst Enemy?

Most of you probably know the feeling of being your own nemesis. Maybe you’re trying to live up to your standards or fulfill the expectations of others. Or maybe you’re in a catch-22 situation and have difficulties deciding which way to go.

Emotional Wellness Mini Course

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Gratitude—The Underrated Leadership Skill

How should a brilliant leader be? Strong, assertive, a visionary, self-confident? Yes, maybe, but there’s more. An important skill we often overlook is gratitude. Gratitude a leadership skill? “Be grateful for what you have!” Wow, that sounds like a mix of Zen and advice from your grandmother. However, gratitude never goes out of style. Gratitude […]

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